The fashion world, however, seems to be barely hanging in comparison. As many retailers are struggling to meet sales goals and the average consumer is no longer interested in paying full price, the retail and fashion industry is faced with a great challenge.
As technology continues to take the lead, fashion houses and retailers must realize the importance of collaboration outside the fashion realm. The future of fashion is much more than recycling trends and updating silhouettes, but rather experimenting with new concepts. Like any other industry, and with today's fast and ever-evolving society, in order for fashion houses and retailers to succeed, there needs to be more innovation.
photo via: Freshnness Mag
Opening Ceremony, for example, takes a fresh new spin of the hotel shop experience with their latest venture of opening New York City's second store at one of our new favorites places, the Ace Hotel. Beyond clothes and fashion, this shop caters to the avid traveler's lifestyle; offering stylish, unique souvenirs of designer totes and accessories exclusive to the location, and collectible treats from around the world. With a personalized and distinct shopping experience, this is what will stand out amongst the other small boutique shops.
Opening Ceremony, for example, takes a fresh new spin of the hotel shop experience with their latest venture of opening New York City's second store at one of our new favorites places, the Ace Hotel. Beyond clothes and fashion, this shop caters to the avid traveler's lifestyle; offering stylish, unique souvenirs of designer totes and accessories exclusive to the location, and collectible treats from around the world. With a personalized and distinct shopping experience, this is what will stand out amongst the other small boutique shops.
A few giant retailers are also making progression. Uniqlo's HeatTech line is a great example of combining technology and fashion, offering basics made from a mixture of rayon and milk protein that traps body moisture and uses it to retain heat.
photo via: The Daily Beast
Following similar ideas of Target and H&M designer collaborations, Gap recently collaborated with Merci, one of our favorite Parisian boutiques mentioned in an earlier blog post, bringing the commercial market together with small, high-end fashions. The internet is also inevitably going to change the retail scene, as Sears and Walmart both have online marketplaces, like Amazon and Ebay, allowing other firms to sell merchandise on their site.
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