Diesel Island - Brandcampaign 2011

This is what all Diesel fans have been waiting for. After all those years of feeling to colorful and 'stupid' for the rest of the world, there is a place where they feel save! 2011 is introducing Diesel Island!

This is not vacation, it's a nation. After the 'Be Stupid' campaign, Diesel created a new and 'stupid' society: a tropical island, where the principles of Be Stupid come to life. A country for the brave only?

These campaign pictures show the first pioneers arrive on the island. They party until 6 am to celebrate the birth of their nation. Think of Lost but with nicer clothes!

Throughout the year the island will sent us different messages, like: viral videos, Facebook applications, pirate radio etc. On diesel.com you can buy the Island collectien.

And last but not leats the Diesel Island wil get his own Wikipedia page with weakly uptades!

Diesel Island: land of the stupid, home of the brave.