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Palladium Tokyo Rising‏


VICE and Palladium are going to Tokyo during one of the most important times in the city’s
recent history. When other people are leaving Tokyo or simply not visiting this global leader in
trends and culture, VICE and Palladium go exploring. With Pharrell as host, they met creative young people and heared their stories and get a sense of the changing city. They visited the underground subcultures and hidden cutting-edge fashion stores and art and music spaces as they share
the story of post 3-11 Tokyo.

Pop culture icon, Pharrell Williams  has always been inspired by the city and its culture. Palladium and Pharrell went to Tokyo to see what a post 3/11 Tokyo looks like through the eyes of creative young people. When they were there they realized that

changes doesn’t happen overnightPharrell’s exploration will focus on some of the interesting
people and spaces, subcultures and underground spaces in Tokyo. 
The aim is to hit at the heart of who is the new Tokyo and what is the energy that drives it.


WATCH THE VIDEO HERE








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