This should come as no discouragement to Adidas, which launched its new concept, SLVR, with a freestanding store in New York last month, with more to come in Paris and around the world: Miami, Bangkok, Los Angeles... The eco-conscious, reasonably-priced, highly designed line is based on the Y-3 concept, but at a more recession-friendly price point, with ingenious designs like the one-piece Zero Waste T-shirt and the 7-piece sneaker that waste less material. Rave reviews in the New York Times and across the blogosphere have sent customers packing to the new shop, which opened Feb. 17.
Meanwhile, the latest word has it that Topshop is finally opening in New York April 2, dipping its toe into the waters across the pond, while the ladylike contemporary line Milly just opened its very first store in Tokyo.
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