Storytelling designer Sarah Elbo has left behind her first womenswear line, Sarah Heartbo, to start a new label named for her imaginary best friend: the elegant, adventurous Bo van Melskens. Now based out of Berlin, the Denmark native has created a whole back story for the character that includes an online diary, video, and lush photo backdrops -- not to mention the clothes themselves, a collection of very grown-up cocktail dresses in silver and black.Via GenArt
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