Having opened their Soho boutiqe with the concept of an ongoing competition between nations of designers, Opening Ceremony owners Humberto Leon and Carol Lim found themselves with a lack of basics to complement the edgy designer wares they sold. No problem there -- Leon, with a background in visual merchandising, began to design the shop's in-house line of colorblock hoodies and wide, cropped jackets himself. With its expansion into footwear and designer collaborations (Chloë Sevigny! Liberty vs. Nike!), the Opening Ceremony line has become a must-have brand of its own, and is now carried at Barneys New York, among other tastemaking shops.photos via Oak
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